How Southwest Surprises at 35,000 Feet

Imagine Dragons performance on Southwest Airlines

How about a surprise concert at 35,000 feet?

Southwest has amped up its onboard offerings. Beyond its popular free live streaming of TV broadcasts, free snacks and flight tracker, the airline has delighted guests with surprise performances by artists like Matt Nathanson, O.A.R., Echosmith, Bronze Radio Return and Imagine Dragons.



The airline’s efforts also illustrate a shift in advertising to social media and peer sharing.


smartphones and tablets on airline

photo: WFAA Dallas


“It is the future of advertising,” said Steve Edwards, director of the Temerlin Advertising Institute at SMU, in USA Today. Here’s the Imagine Dragons show on a Southwest flight from Las Vegas to Atlanta’s Hartsfield-Jackson (ATL) airport:



What are some of your favorite onboard amenities on domestic or international flights? If you enjoy coffee like we do, you may be curious about the kinds or brands of coffee airlines serve.

Vogue recently highlighted some unique inflight amenities, including Southwest Airlines, here.

Let us know your picks for the best inflight amenities on Twitter, Facebook or Instagram. You can view more Southwest Live at 35 performances at this link.


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